Finance is the life-blood of an enterprise and sound financial management is critical to the ongoing health and vitality of an enterprise - even the best companies can go out of business because of poor financial management. In Basic Financial Management the authors address the major elements and principles of sound financial management in an easily understandable and practical way, from basic accounting and financial statements to business statistics. The book opens with an introduction to financial management for marketing managers. The examination and analysis of basic accounting and financial statements that follow, use exercises and practical examples to reinforce the various financial concepts. The authors then investigate the capital requirements of an enterprise and discuss various ways of financing these requirements. Diagrams and graphs explain the important concept of financial break-even analysis. The book also considers different types of business budgets and shows how to manage credit and stock/inventory. It concludes with a detailed discussion on the increasingly important subject of business statistics.