Principles of Entrepreneurship and Small Business Management addresses these questions and more in clear, accessible language and terminology. This principles-based textbook covers the content in a practical manner and provides students with many South African examples which illustrate the key concepts and theories. The textbook focuses on the foundations of entrepreneurship and is therefore suitable for first-year students who are studying within the business and management sciences at universities of technology and comprehensive universities.
Written by: I. van Aardt, M. Barros, W. Clarence, L. Jansen van Rensburg, S. Radipere, E. Rankhumise, E. Venter, K. Visser
Published by: Oxford University Press Southern Africa