All organisations – from modest start-ups to multinational corporations – can benefit from an effective marketing strategy, as it serves as a roadmap for the entire business. By formulating a coherent and well-considered marketing strategy, organisations can promote their business, cater to the right types of clients and allocate their resources correctly, all while safeguarding the reputation of the organisation.</p>
<p>Strategic Marketing is structured around the four key questions facing organisations and top management when deciding on their strategic direction:<br />
1. Where are we now?<br />
2. Where do we want to be?<br />
3. How will we get there?<br />
4. Did we get there?